Every participant in our strategic program is assigned to an experienced Marketing Coordinator who will organize all marketing initiatives. The coordinators mandate is to educate themselves on the restaurant and its respective clientele so that all promotions and campaigns are tailored to suit the restaurant's needs.
From a strategic perspective, the coordinator will first develop the standard monthly campaigns (birthday, anniversaries and first visit promotions) in both their physical and e-mail formats. In addition, they will also communicate on a regular basis with both restaurant managers/owners and marketing staff to determine the types of specialized promotions that should be planned as well as which calendar holiday promotions will be created and executed for the restaurant.
The communications aspect of your relationship with your Marketing Coordinator is critical to the success of the program.