Building and updating a database is at the cornerstone of our data driven strategic marketing program. Its effective management and continued growth are critical to maximizing alternate revenue streams
Strategic preferred customer cards requesting specific information will be designed for your location. These cards will be used by your staff to invite your clients that transact with you to be part of your preferred customer list.
A different set of preferred customer cards also requesting specific information will be designed, printed and delivered to your location. These cards will be used by your sales associates to capture the valuable contact information of shoppers that visit your location but do not transact.
Extensive support and strategy to collecting customer and prospect information
All of the necessary material for each store owner to introduce the program to their staff. It is our goal to eliminate any of the guesswork from the end user and ensure that the implementation is easy and efficient.The same strategy that enables our participating retailers to collect thousands of records on their database from clients and prospects will be implemented.
Coaching & Training
Coaching, training and tracking the growth of your database for staff to introduce card to clients!
To introduce and optimize the data collection effort, The Marketing Management Group will provide customized memos designed for the staff that will outline the data collection strategy. The implementation of tracking reports will also be crucial to
maximize the growth of the database. If need be, different processes and troubleshoot strategies will be used to ensure successful data collection
Tracking & Support
Tracking and reporting of growth of database
On a monthly basis we will identify the growth/change in your database as well as the performance of each of your staff members with regards to data collection. We will also identify the ratio of new clients introduced to your retail outlet and report invaluable information as to how they heard about you. This information alone can save you thousands of dollars spent in advertising mediums that do not perform for you. You will now have the information necessary to make educated decisions on where to strategically invest your valuable advertising and marketing budgets. Just another of the many solutions a database will provide to increase the amount of profits you are left with at the end of the year.
As part of our all-inclusive program we will deliver and pick up any material necessary to carry out our mandate. Monthly mailings from our production center to you retail outlet will bridge the distance between your market and our office. Pre-printed waybills, courier supplies and pick-up scheduling are some of the features that will facilitate the integration of this process. This courier feature, which is often overlooked, truly gives our program a global reach across North America.
Data entry and verification process for entry mistakes
Our customized intranet database program is indispensable to our team of skilled data entry clerks. On a weekly and monthly basis, this state of the art system will ensure accuracy and expediency in the progression of information that will be contained in your database.
The verification process of the data-entry accuracy is highly important. Every lists is submitted to a rigorous verification process that involves a
collaboration between human and computerized standards. This process enables us to be below the industry's average data-entry error ratio of 3%.
Creation of database
All that is required from you is to elect a responsible contact who will serve as the liaison to the Marketing Coordinator.Weekly and monthly follow up communication will be made to carefully monitor the progress of the data collection and make any necessary adjustments to stay in line with the projected
database growth targets.
Four reasons why managing your database is such an important part of the solutions we provide to increase your income: