One of the main responsibilities of the Marketing Management Coordinator is to implement and supervise a "response tracking system " for your location.
The results generated from each of our mailings and e-mailings are closely tracked and the accumulated data is then transferred into performance reports. Tracking sheets, database lists, monthly birthday lists, monthly first visit lists, charts, graphs, data grids, etc. Every tool and initiative is provided to successfully gather and report the accurate performance data.
Whether we look at results as an information to adjust our next campaign or an affirmation of the optimal revenue obtained, tracking is the key to understanding.
- Click through ratios on video mail campaigns
-Number of redemption on physical mail campaigns
-Monthly return on investment reports
- Website traffic reports
- Client device usage report on email campaigns
-New client campaign tracking
The crucial and invaluable information found from measuring the performance of our campaigns allows you to verify and analyze the financial returns directly generated by our program.
We view the application of our "Data Driven Marketing Program" as somewhat of a work in progress focused on constantly measuring and outdoing the financial return of the previous campaign.