At the heart of our database marketing program lies one of the most powerful and cost effective ways of reaching out to your customer: The Marketing Management Group's exclusive e-mail marketing platform.
This customized multimedia e-mailing platform enables us to mass e-mail your entire database or selected portions of your list in a creative and innovative manner that will be sure to put a smile on every recipient's face. Every e-mail will refer to your customers by their name and we can personalize your messages around almost any theme you desire.
Every e-mail can also contain a gift certificate or coupon as well as a link to your website. The increased traffic generated on your website can be noticed almost instantly. With the right approach, this factor alone will make our program worthwhile.
Every e-mail sent has a fail-safe procedure that enables the recipient to view the presentation e-mail in HTML format or full multimedia flash (according to the recipient's browser configuration and update). If ever the recipient would not be able to view either format, a simple text message containing the written content of the e-mail will be made available by simply accessing an underlined link. As a result, your messages are clearly received by more then 95% of the participants on your e-mail database
American consumers spent over $1.8 billion through online transactions in 2010. This clearly demonstrate that a percentage of your guests already purchase from other companies on the Internet.
The Marketing Management Group will design and manage for your restaurant a secured platform for online transactions that will enable the sale of your gift certificates, gift cards or other restaurant merchandise on the Internet. This platform will be strategically linked to every
e-mail campaign directed to your database.
Since many of our e-mail campaigns lead the recipient to a call-action that suggest the booking of an event celebration at the restaurant, the next step is often to invite the guest(s) that will be attending the celebration in question. Our e-vite platform is designed to facilitate this process while creating additional exposure for your restaurant.
This platform becomes the restaurantís on-line personal e-vite engine and enables any given recipient to invite via e-mail any number of guests he wishes to invite to the event. The recipient simply needs to enter the e-mail address of his guests and the title, day and time of the event. A personal message can be added before the invitation is dispatched.
At the click of mouse, 20 people can instantly receive the restaurant invitation page that will consist of a personalized template containing the logo of the restaurant, link to the website, title of the event and a personalized message entered by the originating recipient.
This feature is standard on birthday, first visit and anniversary e-mails and can be adapted to any other campaigns.